BOWMORE ARC-54 LAUNCH

THE BRIEF

To design and deliver a global launch experience for Bowmore ARC-54 in collaboration with Aston Martin, transforming the ballroom at Raffles London into a fully immersive journey. Our challenge was to bring Bowmore’s vision to life – to design and build a series of distinct spaces within one venue - each capturing a different set of Bowmore’s tasting notes and to create a multi-sensory journey that immersed guests in the whisky’s depth, character, and story, culminating in the reveal of ARC-54.

OUR SOLUTION

In just 48 hours, we delivered one of our biggest builds to date by transforming a blank canvas into
a fully immersive, multi-sensory world that brought Bowmore’s flavour notes to life. Guests rotated through a series of bespoke lounges, each designed around a different whisky expression, pairing dishes and drinks with evocative environments that echoed smokiness, orchard fruits, wood spice, and tropical layers.

From creative direction to production, interiors, logistics, and guest flow, every element was crafted
to deliver shareable moments and spatial storytelling at its most refined — showcasing Bowmore’s dedication to artistry and luxury lifestyle in partnership with Aston Martin.